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Honouring the Past, Inspiring the Future
At Tuku Iho, we are more than a brand we are kaitiaki of a story that shaped Aotearoa. Founded to honour Dame Whina Cooper’s extraordinary contributions to Māori rights and unity, our kaupapa is to celebrate her spirit and ensure her legacy lives on.
Through our collections, we aim to empower you to wear her story with pride. Each design reflects her timeless wisdom and our shared hope for a future where mokopuna thrive in a world shaped by her vision.
Whānau Favourites
“Take care of our children. Take care of what they hear. Take care of what they see.” – Dame Whina Cooper
A design that tells a story.
The Iconic Silhouette of Legacy and Hope: At the heart of the design is the famous silhouette of Dame Whina Cooper and her mokopuna - Irenee Cooper, walking hand-in-hand during the 1975 Māori Land March. This image is now symbolic of intergenerational leadership and the enduring fight for land and justice.
A Powerful Tribute to Māori Sovereignty: The signatures in the background represent those from the 1975 Memorial of Rights, a powerful petition that affirmed Māori commitment to Tino Rangatiratanga – the unceded sovereignty of Māori over their lands, people, and taonga.
Your feedback helps keep the kaupapa strong.
What Our Whānau Say
★ ★ ★ ★ ★ - Ariana
Great fit, good colour quality and I get heaps of compliments! Proud to wear and it can be dressed up for work or down for informal occasions.
★ ★ ★ ★ ★ - Sloane
I love and will proudly wear my tee. Thank you for the swift exchange after I failed to look at the sizing chart.
★ ★ ★ ★ ★ - Lyn
Absolutely love this dress. Every time I have worn it people have commented and asked where I got it from. The quality is excellent and I especially love the big pockets
Whina's Archives
Homesteads
MĀORI+ - Episode One