Honoring the Past, Inspiring the Future
At Whina Cooper, we are more than a brand—we are kaitiaki of a story that shaped Aotearoa. Founded to honor Dame Whina Cooper’s extraordinary contributions to Māori rights and unity, our kaupapa is to celebrate her unwavering spirit and ensure her legacy lives on.
Dame Whina Cooper’s iconic leadership, from organizing the 1975 Land March to championing the principles of the Treaty of Waitangi, embodies the values we hold dear: mana, resilience, and a deep commitment to justice and unity.
Through our collections, we aim to empower you to wear her story with pride. Each design reflects her timeless wisdom and our shared hope for a future where mokopuna thrive in a world shaped by her vision.
Join us in honoring Dame Whina Cooper’s legacy as we continue her mission to uplift, inspire, and unify Aotearoa for generations to come.
Whina Cooper: Wear the story, shape the future.
who are we and what is our kaupapa?
Discover the Meaning Behind Each Collection
Collection
TOITū TE TIRITI
Celebrate the enduring legacy of the Treaty of Waitangi through the Toitū Te Tiriti Collection. Featuring artwork inspired by the poutama design on the Memorial of Rights, this collection embodies the principles of unity and progress. The design is beautifully printed on a range of t-shirts available in Natural, Coal, and Brown tones, connecting heritage with contemporary style. Wear this collection as a reminder of our shared journey and commitment to honouring the Treaty. SHOP HERE
Collection
TINO RANGATIRATANGA
The Tino Rangatiratanga Collection pays homage to Whina Cooper’s historic 1975 Land March, symbolising strength, resilience, and self-determination. Inspired by the iconic image of Whina marching alongside her mokopuna, Irenee Cooper, and the signatures on the Memorial of Rights, this collection blends cultural significance with bold design. Available on t-shirts in Natural, Coal, and Red, and crew neck jumpers in Natural and Coal, this collection allows you to honour the legacy of Māori sovereignty while making a powerful statement. SHOP HERE
Collection
MOKOPUNA
decisions
The Mokopuna Decisions Collection draws inspiration from Whina Cooper’s profound words: "Take care of the children, take care of what they hear, take care of what they see, take care of how they feel, for how the children grow, so will the shape of Aotearoa."
This art print collection features commissioned pieces that reflect Whina's vision of nurturing the next generation. Perfect for homes, offices, or gifting, these prints serve as a reminder of our responsibility to create a brighter future for Aotearoa through care and compassion. SHOP HERE
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Do you offer international shipping?Yes, we ship to most countries worldwide. Please be aware that delivery times for international orders may vary based on your location.
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How will I know when the next collection drops?Sign up for our newsletter or follow us on Instagram and Facebook to stay updated on upcoming releases and pre-order opportunities.
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Are your designs and images protected by copyright?Yes, all designs, images, and content on our site are protected by copyright laws. The designs in the Whina Cooper Collection are original and created to honor the legacy of Dame Whina Cooper. Unauthorized use, reproduction, or distribution of any designs, images, or content from our site is strictly prohibited. For collaboration or permission to use our designs, please contact us at kiaora@damewhinacooper.co.nz.
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Where can I find your Size Guide?You can find our Size Guide for Wahine Tees and Tane Tees on our website. It provides detailed measurements to help you choose the perfect fit.
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How does the pre-order process work?Pre-ordering allows you to secure your favorite items from our collection before they’re officially released. Once you place your order, your item will be made just for you and shipped within 2-4 weeks. Pre-ordering ensures you don’t miss out on our limited-edition designs.
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Why does it take 2-4 weeks for pre-order delivery?Our pre-order model is designed to minimize waste and support sustainable practices. Each item is carefully crafted and made to order, ensuring high-quality production while reducing our environmental footprint.
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Will I be notified when my order ships?Absolutely! Once your order has been processed and shipped, you’ll receive an email with tracking information so you can follow your taonga’s journey to your doorstep.