There is a part of making Tuku Iho that never makes it to the feed. It happens before the garment is finished. Before it is photographed, before it reaches your door. It lives in the slow conversations, the questions asked before a sample is approved, the back-and-forth that happens when an idea leaves your hands and moves through someone else's. This is the work we did to host our manufacturers visit in Aotearoa this week. TRUST IS BUILT BEFORE THE PRODUCT IS When something carries...

Meet Cassidy — The Artist Behind Ngā Ao e Rua o Josephine At the heart of Ngā Ao e Rua o Josephine, our first silk scarf, are two huia. Placed in quiet conversation with one another, they carry a story far greater than the fabric they sit on. It is a story of connection, honour, and enduring legacy. Though the huia is now extinct, its presence endures in memory, in story, and in what it continues to represent. That makes its symbolism even more significant to me, as a reminder of the...